March 2010
27 posts
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Reputation Is Dead: It’s Time To Overlook Our... →
claytoncubitt:
“We’re primed and ready now and have lots of experience publishing all those random opinions about people and things on Twitter, Yelp and Facebook already. It’s time for a centralized, well organized place for anonymous mass defamation on the Internet. Scary? Yes. But it’s coming nonetheless.
This has been on my mind for a long while now. Our minds haven’t evolved much over the...
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What do you mean by social?
My friend Ian Barnett made me think with his post today, Digital is Life, Life is Experiences and I felt as though I had to comment on one specific line:
“i struggle with people who work in the digital space yet only get a fraction of it. i struggle with brand sites, microsites or even the GENY of today thinking that social is the answer to everything. digital is big world… allow me to...
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catbird:
One day, not long from now, people will look back and this is what they’ll say:
“Can you believe how stupid we were back then? All we cared about was “pageviews, pageviews, pageviews;” full stop. And all the while, we never really gave much of a damn about the quality of those views— or of the person doing the viewing. I don’t know how we could have been so stupid. And for so...
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SM Marketing: Lessons from Dating.
A conversation re: online comment moderation today got me thinking about how things I’ve learned from dating and relationships apply to social media, specifically from a marketing standpoint.
The key 4 relationship lessons that help with SM marketing?
What you mean matters far less than how your words are interpreted. As someone who often lets his mouth get ahead of him in social situations,...
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Short Version: Ancillary Revenue Streams.
I have no numbers to support this, but here’s the short version of my latest theory:
For every ancillary revenue stream (ad, etc) that interrupts or detracts from the experience of your product, there is a reduction in future users / customers that invalidates the profit from said ancillary revenue stream.
An example is pirated film downloads as a response to unskippable DVD adverts.
I...
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This is post #251 for attention industry.
It’s been a little less than a year. I’m pretty happy with it, so far.
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Two simple things that Steve Jobs could do to...
spiegelman:
1) Allow content producers to sell podcast subscriptions.
2) Make it so you can stream ads in Quicktime files.
I’m utterly baffled that you can’t sell a podcast subscription yet. That would be of huge benefit to a large number of publishers.
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Supervillain Lessons #3: What's wrong with Evil?
There’s never been a bad guy who had a serious problem with being called, evil, or insane, or mad. Mostly because people who have a big enough idea really couldn’t care less what you call them - especially if they have the stones to explain their vision of the endgame, and go make that thing happen.
Words that better describe what is commonly referred to as evil: misunderstood,...
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Samurai Jack, Hero Narratives, and Marketing.
I find watching Samurai Jack deeply inspirational, because of how often the show tells entire stories with nothing but subtext and action. This is possible because (most of the time) everyone falls into the same archetypes: Hero (Jack), Villain (Aku / Henchmen), and Unformed (Everyone else).
While hero and villain are hopefully pretty clear, the unformed characters are the most interesting -...
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Supervillain Lessons #2: Give in to the urge to...
One of the best scenes in Pixar’s The Incredibles involves two superheroes discussing the absurdity of the Supervillain monologue, and how it inevitably ends up giving the hero enough time to escape.
It might be a flaw, but Supervillains understand the importance of exposition.
Just because you’re winning, doesn’t mean explaining yourself is a luxury. Taking the time to...
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A Consumerist Manifesto; or Why I Love What I Do.
Why wouldn’t we define ourselves by our possessions? They are a reflection of our tastes, our personalities, our vanities, our obsessions and desires. They are earned through our labour, shared with our aquaintances, shaped and scarred and stained by our experiences.
I won’t apologize for conscious, careful consumerism, they way I would for wasteful, destructive consumption....
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Bending to Reality.
I was never more creative than when I didn’t have a schedule. I’d have deadlines, sure, and classes which were of varying importance to attend, but I had to constant, overarching reason to bend the time spent on any given task, per day, to anything other than when the work had to be delivered. And I never missed deadlines, because everything else was flexible.
I miss being able to...
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#blender.
Rule: The hero is the audience.
[edited on March 9, 2010]
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Supervillain Lessons #1: Fair Fights are for...
I realized on the weekend that you can learn a lot from supervillains. And why not? So many of them are semi-legitimate businessmen, brilliant egomaniacs, dictators who demand perfection, and other things that describe Steve Jobs.
So, I’m starting a new series of posts, Supervillain Lessons, with this point: Fair Fights are for Idiots.
By this I mean, no reasonably intelligent person...
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What You Didn't Learn From The Music Industry.
No one learned from the music industry, which was my worst fear about the whole debacle.
As the first industry to really feel the brunt of the shift to digital distribution, the amount of fear, floundering and failure that we all witnessed from the major labels, the aging executives, and the dying business model made a certain amount of sense. To the people who grew up digital (or the digital...
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The Death Of Comments
Blog comments are dying off. This isn’t sad, it’s a natural evolution.
Many of my favourite bloggers, and people, have been reduced to flat out asking people to comment more, in posts, on twitter, and sometimes in conversation. It makes sense, commenting was currency at one point, it was an indicator you’d said something intelligent, conversation starting, insightful or controversial. But I’ve...
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