attention industry

Long comments are blog posts, right?

[The following is a comment I made in regard to Spencer Fry’s blog post “Down with Social.”]

I think you’ve made a false (but interesting) divide between what is and isn’t ‘social’.

If you’re arguing that companies don’t need someone tweeting and using facebook exclusively, sure, you may have a point. But the assumption that CRM through email is measurably more valuable than CRM via twitter, facebook, or blog comments doesn’t make a lot of sense to me.

If an email response is your definition of ‘measureable’ (even though 1 of your 2 criteria, ‘thorough’ is a qual judgement) then simply counting replies to mentions is the same version of measurable. Twitter is people talking. Facebook is people talking.

If email isn’t people talking, I’ve been using it wrong for 13 years.

The core issue seems to be your definition - you’re argument makes perfect sense if, asLaporte said, social media is exclusively an echo chamber to talk about yourself.

Laporte’s argument was that no one noticed when his tweets weren’t sending, him included. That tells me he was using a conversation tool as a broadcast tool, and probably shouldn’t be calling his use of twitter ‘social’.

”pumping content into the void”? I’d argue that someone who considers a social channel a place to ‘pump content’ isn’t the voice of reason, here.

Anyway, you’re obviously entitled to your opinion, and I may just be misunderstanding your argument. Thanks for sharing.