Showing / Telling.
Show, don’t Tell is one of the core rules of storytelling.
This is why I have a problem with pages that include an “our approach” section. I understand the utility, but I disagree with it. Your approach shouldn’t be so arcane that it needs to be spelled out, it should imbue every aspect of what you create.
You, everyone you work with, and everything you work on, should project the meaningful parts of your approach. You should be living it in every project. Attention Industry is my attempt to live my approach.
If I can’t explain what / why I’m doing things through a mix of inspirations, essays, and examples of my own work (all comfortably multimedia, cheap and notable, I hope) then I can’t really claim to build something iconic for others.
An attention economy like ours, an utterly flooded market of competing diversions, rewards showing instead of telling. Being shown memorably leads to repeated consideration of a concept or message. Building a narrative is building engagement.
This post will be buried in the past soon, to be explored sporadically by the interested or dedicated. I’m hoping the point will be a repeated undertone in everything else that comes after it.
