Mr Fawkes likens the new agency model to a film production company with a central “superproducer” to pick up talent as and when required. “If you have a superproducer, you don’t have to staff up,” he says. Without a team of, say, TV advertising makers to support, recommendations for clients are unbiased.
Piers Fawkes, PSFK.com, quoted in FT
I’m convinced that ad-hoc agencies / companies are key for actually achieving platform-agnostic strategy.
[I do not condone the excess of buzzword my last statement required.]
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