Advertising as Freedom.
(In reference the the quote posted immediately previous.)
Movies often fail creatively because, at core, they are designed to make money. This means that letting the creative forces have complete control is a massive risk.
Advertising doesn’t need box office impact. But it does need to be discussion-worthy, and it can be artistically valid.
Hire a genius. Let them work without any unnecessary restrictions. Ads can be art, because you care about attention, not box office receipts.
