Sunday Evening Reflections.
I want to spend my entire life populating the space between product and narrative.
Where I find that perfect calm is in creating the experiences, the information and entertainments, that allow people to explore the world behind and around the things they use / love / desire.
Anyone who thinks creating something spectacular is the only part of creating something of cultural value either fundamentally misunderstands culture, or is too scared to face the mixture of complexities and simplicities that make up human interaction.
There is no field more complex, or more rewarding of well honed intuition, than getting people to incorporate something into their personal narrative. Even the slightest chance of accomplishing this is deeply exciting to me.
