paul isakson // everything can always be made better: The Core Competencies of an Agency

mikearauz:

From where I stand today, I think the days of getting by on great service are done. If I were a client, I’d nix the retainers and pay for ideas and execution of those ideas. I’d hire people and…

I feel like the transition to project-based relationships and ad-hoc corporations is going to result in better work, and a very different idea of ‘security’.

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