Play with the Medium.

I’ve always argued that text is a visual medium, and drawing a line between it and images is a dangerous thing to do. I don’t just mean in terms of fonts or kerning, I believe that certain sentences just look better on the page than others. I think this should be a concern, whenever the interpretation of your sentences is a key issue.

As referenced in the last post I made, playing with formats is a great way to create something notable. Breaking the traditions, especially the ones that are treated as rules but not enforced by anyone, is attention grabbing.

Go cause some trouble.

Blog comments powered by Disqus