A conversation about what digital strategy IS, and IS NOT.

Me: There are people who like to collaborate, and people who THINK they like to collaborate, but really they want a team to collaborate to execute their vision. Which isn't a bad quality. But I'm a specialist.
Randeep: Which means what?
Me: By specialist I mean, I want to do one specific thing.
Randeep: Like lead a team or be part of one doing one task?
Me: Analyze the data and behaviour patterns, and look for the point of intersection between what the company wants users to do, and what users do naturally. From there, I work with other teams, but I don't consider myself the core creative idea dude. Or the guy who needs to own execution. Lots of people say they're a digital strategist, and what they mean is 'I'm the digital / social guy for my agency'
Me: When I say that, I mean 'I'm a strategic planner, who has an expertise in user behaviours and technologies related to digital media'
Randeep: As opposed to just 'I do social media for this company'
Me: Exactly.