The shift in dashboard design in the Tumblr iPhone app is potentially indicative of a shift in mobile app strategy. My assumption is that, rather than updating the app, Tumblr decided to update the specific version of the dashboard it accessed when brought online. End result was a no-hassle, instant upgrade for users, more or less bypassing the legendarily unweildy App Store approval process. Considering I’m updating this blog using the app in question, you can assume I’m impressed.

The shift in dashboard design in the Tumblr iPhone app is potentially indicative of a shift in mobile app strategy.

My assumption is that, rather than updating the app, Tumblr decided to update the specific version of the dashboard it accessed when brought online. End result was a no-hassle, instant upgrade for users, more or less bypassing the legendarily unweildy App Store approval process.

Considering I’m updating this blog using the app in question, you can assume I’m impressed.

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