Two Reminders.

1) People don’t mind being used, they mind being discarded. (from Chris Matthews’ book Life’s a Campaign)

2) If a business model is based on ad revenue, the product isn’t the content, it’s the people consuming the content.

If a company, or industry is based on advertising, it’s important to remember that you are using the people who consume your content. Don’t let them get to a point where they feel discarded.