attention industry — 30 seconds on McLuhan

30 seconds on McLuhan

‘The Medium is the Message’ pull quote does not discount the importance or impact of content.

It merely posits that methods of delivering information or content are what creates game changing impact. The message delivered is still essential, but dies without a medium. The message is shaped, empowered, and made real in a different way with each medium used.

You can have the best medicine in the world, but if it doesn’t have a delivery system, you still die.

Thank you.

(This is merely my interpretation. Feel free to disagree, if you have justification for doing so.)

EDIT: mostly written in response to this piece by Om Malik