Why Does The Music Industry Not Learn? - PSFK

Short Version - PR, Marketing, Advertising, are about driving an action; purchase of the product.  However, when awareness of the product happens notably in advance of legal availability of the product, people will steal it.

So, the entire music industry is dropping the ball on marketing and pr.  As a result, they are blatantly encouraging piracy.

Very insightful, short, solid article.  Click through, it’s worth the read.