With Consumer Behavior and Consumption Evolving, Study Uncovers New Ways to Measure Video Engagement Online

brandpluscontent:

High engagement levels translate into high satisfaction for viewers, high brand recall for advertisers, a greater inclination for consumers to seek product information, and potentially more money for publishers. According to the study:

- 27 percent of respondents who remembered seeing an ad searched for more information about the product featured after watching high engagement videos, versus only 13 percent for low engagement videos.

- 28 percent visited an advertised brand or product’s website after viewing a high engagement video versus only 10 percent for low engagement videos.

-High engagement videos account for nearly half (47 percent) of ad recall.

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