If your favorite show stops running for months at a time, is it still a viable piece of entertainment? And do advertisers care? At a time when more programs often consist of fewer episodes and can go off the air for three, six, even more than 12 months at a time, NBC’s ChuckMeOut experiment aims to discover how best to keep goosing the interest of any program’s hard-core fan.
Media News: TV Show’s Not On, but the Site Is Up - Advertising Age (via brandpluscontent)
“Top advertisers for “Chuck” in 2009 include Sprint Nextel, Verizon Communications, General Motors, General Electric and Honda Motor Co., according to TNS Media Intelligence. Between Sept. 2008 and May 2009, “Chuck” took in approximately $52.4 million in TV advertising, TNS said.”
So, according to their Nielsen ratings during that time, they were averaging 6 million viewers an episode. That’s about what FRED does. I look forward to that $52 Million in advertising being spread more widely over digital content.
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