Tumblr; Adaptation to Platform.
Initially, I saw my switch from the blogger platform to tumblr as indicative of a personal evolution. Now I’m wondering if the shift isn’t personal, but instead an adaptation to the realities of publishing online, rather than treating it as a version of publishing in print.
My initial experience with blogs heavily mirrored my experience with zines. Word-focused, static, authoritatian publishing structure. One to many. Comments were treated like a high-speed op-ed page, at times ruthlessly edited. I started changing my tactics over time, shorter posts, more conversational, including more links, images and video, but it still felt like ‘magazine2.0’.
The switch to tumblr was heavily influenced by my belief that tumblr better represents the realities of publishing online. Heavily weighted to community, sharing, and commentary in context. Pushes you toward shorter form content, smaller units building a complete whole. Simple. Mobile. It’s what blogging would have been if magazines had never existed, I think.
Not that it’s perfect, or right for every application. But it’s a great example of the shift from doing what you’ve always done in a new medium or new platform; and adapting the techniques and tactics to the new landscape that we’re all still mastering.
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