How long can a brand claim movement / revolution status, after the fall from public relevance? More to the point, when it turns out you were right, that consumption was out of control and unsustainable, and yet nothing changes, can you still claim victory? I’ve never been a big Adbusters fan, mainly because accepting that worldview requires the assumption that the majority of society is sheep. But reading the tagline “Join the groundswell of radical change” made me laugh; the battle of Seattle was a while ago. Anti-consumerism has grown up, and focuses on solutions as well as critique. I’m reading an issue of Adbusters today. I’m looking forward to seeing how many potential solutions I find. [EDIT: ‘Nothing Changes’ was an overstatement. But in terms of the radical condemnation of consumer culture that Adbusters is best known for, I feel the expectation was for the economic downturn to be more of an ‘a-ha!’ moment.]

How long can a brand claim movement / revolution status, after the fall from public relevance?

More to the point, when it turns out you were right, that consumption was out of control and unsustainable, and yet nothing changes, can you still claim victory?

I’ve never been a big Adbusters fan, mainly because accepting that worldview requires the assumption that the majority of society is sheep. But reading the tagline “Join the groundswell of radical change” made me laugh; the battle of Seattle was a while ago. Anti-consumerism has grown up, and focuses on solutions as well as critique.

I’m reading an issue of Adbusters today. I’m looking forward to seeing how many potential solutions I find.

[EDIT: ‘Nothing Changes’ was an overstatement. But in terms of the radical condemnation of consumer culture that Adbusters is best known for, I feel the expectation was for the economic downturn to be more of an ‘a-ha!’ moment.]

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