A short lesson on doing it right. Maximo Park, one of my favourite bands, had to cancel their North American tour. Due to scale, email was probably the only feasible way to get the word out on a personal level. But a handwritten, heartfelt email, seemingly signed by each member of the band? Showing people that you care matters. Even if your care is distributed in an automated manner.

A short lesson on doing it right.

Maximo Park, one of my favourite bands, had to cancel their North American tour. Due to scale, email was probably the only feasible way to get the word out on a personal level.

But a handwritten, heartfelt email, seemingly signed by each member of the band?

Showing people that you care matters. Even if your care is distributed in an automated manner.

Blog comments powered by Disqus