Interjections One. This is the first in what I...

Interjections One.

This is the first in what I intend to be a series of 5 page bursts, ideas explained in a fairly straightforward manner, and optimized for sharing, adapting, and improving.

For a PDF version, click here.

Interjections One focuses on an idea first suggested in an earlier post, that of reinventing clothing and merchandise for a touring band as a capsule collection. The core idea this was expanded from was the value of brand extensions as a way of manufacturing meaning, rather than just creating profit.

I’m always looking for feedback, especially in situations like this, where I’m trying something new. I can be reached through the comments, or at attentionindustry@gmail.com.