It’s the little details.
My iOS compatible headphones have controls that work perfectly on my macbook air, on my iphone, and on my ipad.
This means three things:
- I never feel like I need to buy another pair of headphones for each device
- I can let certain behaviours (changing the volume, pausing, etc) remain automatic, as they are the same on every device I use
- I both consciously and subconsciously consider every non-apple device as having a ton of associated costs, because my peripherals will not be directly optimized
Attention to detail is a wonderful thing, and it pays off for users and companies alike.