It’s the little details.

My iOS compatible headphones have controls that work perfectly on my macbook air, on my iphone, and on my ipad.

This means three things:

  1. I never feel like I need to buy another pair of headphones for each device
  2. I can let certain behaviours (changing the volume, pausing, etc) remain automatic, as they are the same on every device I use
  3. I both consciously and subconsciously consider every non-apple device as having a ton of associated costs, because my peripherals will not be directly optimized

Attention to detail is a wonderful thing, and it pays off for users and companies alike.

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