brandflakesforbreakfast: new castrol campaign knows your car
Castrol: “Over half of all oil sold in the UK is the wrong grade.”
Brandflakes: “Castrol is utilizing some bitchin’ technology in their new outdoor campaign.
Their new billboards in London:
+ take a pic of your license plate,
+ match your marker number to the department of motor vehicles database,
+ determine the year and model of your car,
+ cross reference your car year and model against the Castrol database,
+ and then display the type of oil that you should be using.
All in a split second.”
This is next level. Mix of interactivity, utility, discovery and astonishment. Epic win.
3 notes
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infoneer-pulse reblogged this from attentionindustry
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joncrowley liked this
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attentionindustry reblogged this from nanotrends and added:
interactivity, utility, discovery...astonishment. Epic win.
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nanotrends posted this
