The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year.
Internet overtakes television to become biggest advertising sector in the UK | Media | The Guardian
we all knew this day was coming…it will be a lot of fun when this happens in the US market.
(via bijan)
This is interesting, but what’s terrifying is the difference in pricing, which demonstrates the mind boggling amount of advertising that has to be happening online for this to happen.
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One important thing to note about...fact: Of that number 60 percent is search and 22...
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