attention industry

Channel You is Outdated.

The concept of a single channel for a single personality is outdated.  When such a thing was an issue of cost, or of effort, you could argue that each person only needed on journal, one outlet, one website.

The amount of money, effort, and time needed to establish separate channels is now negligible.  And there is still (perhaps always) value in segmentation.

For the last several years, I’ve divided my web presence into two streams.  One professional (currently exemplified by this blog) and one personal (currently my other tumblr).  I realised this morning that it doesn’t make a ton of sense to stop there.

I’ve decided to expand into a new stream, focusing on my love of / obsession with fashion, both style / clothing, and as a business.  There’s no reason posts won’t overlap between Attention Industry, and Blank Tie (new blog), but there’s no guarantee that will happen often.

Why create a hybrid channel that will inevitably alienate a portion of readers, when I can create something with more laser focus?

Channel You is outdated.  You are more complex than a channel.  You are a network unto yourself.

Act like it.