[This is how I develop ideas - piles of vaguely sentence structured notes, that are thrown into a folder, and revisited when time allows.  I’m posting this in part to get input from the handful of people who read this, and in part because I’d like to see if anyone can add that extra x factor.]

5 person teams: editor / writer (2), developer, videographer / editor, designer. Publishing on a dual schedule: ongoing socmed updates from dedicated accounts, and weekly complete, collaborative stories.

Each complete story will include text / article, research / background, infographics, interactive elements, and video. All presented as part of the whole, focused on opinion / interpretation as well as vanilla reporting.

Not paginated, organized in an online intuitive manner. Scroll down, expanding images / sections (not pop ups or diff windows). Offered in several formats, including mobile / as part of an app. Yes, will require a custom CMS. Also, offer video / print optimized versions. Not a full experience, but allows printing / podcasting as promo tools.

Redesign and publish a monthly or quarterly print version with DVD extras / video as a prestige option.

Go deep. Analysis of a story, rather than ‘just the facts”. Pure facts are important, but analysis has value. Explanation has value. Presentation has value.

Interest / Audience maintained between releases (stories) by including them in the process. Tweet / tumble updates, new info, schedule, teasers. Don’t let the scoop mentality keep you silent, if value is in the analysis, then breaking it in a tweet is still breaking it.

Scalable: 5 person teams can be added as audience / revenue grows. Stagger releases, or segment by content.

The key is multimedia content as a starting point. Defined by the online medium, rather than letting the content treat the web as a newspaper replacement or a tv replacement.

Massively collaborative: nothing is an addition. Design and video are as key as the written article. Building to the whole. Does this require tandem videojournos, designjournos, devjournos, etc? Probably. Welcome to 2K9, media is inherently multidisciplinary.

Fragmentable, sharable, remixable. Possible to open every segment in a copyable, accessible way (presuming CC licensing) let it act as promotion for saleable elements (mobile app, print collections, expanded behind the scenes access, archive access).

Create extra content, behind the scenes footage, expanded versions, edit history on articles for subscribers. This is the hard part: journos do not like being questioned, but web authority is more like scientific authority. It’s based on being able to withstand scrutiny, not a license to avoid it.

Model could work for hard or soft news. Imagine applied to TMZ ouvre, investigative, driven celeb content with background like recent film gross, media penetration, arrest history, relevance by google searches, etc.

All very raw, but definite value here.