- speed (TMZ, Drudge Report, etc.)
- deep (includes Wall Street Journal, New York Times, etc.l )
- spin (includes Daily Show, Fox News, ect.)
There are some organizations that try to be a hybrid of two or three the most successful usually focus only on one.
I’d add a fourth - Analytical.
It’s different than deep, IMHO, because depth is a matter of detail, whereas analysis is a matter of turning information into opinion and conclusion. A great example of this is the Economist, one of the few print publications that seems to be weathering the storm quite well.
Another great example is Nate Silver from fivethirtyeight.com - a great example of a new and old media success that is based entirely on analysis, rather than reporting. The downside is that good analysis requires expertise in a subject (even if that subject is data analysis) rather than expertise in writing or reporting. Meaning, more expensive to scale / expand coverage.
