digital vs physical media: purchase drivers
Why I buy digital media (books, music, movies)
- the content
- instant gratification
- searchability
- zero physical storage needed
- ‘feels’ less like acquiring something
- device portability
- ease of use
- minimal barriers to purchase
Why I buy physical media (books, music, movies)
- the content
- ‘feels’ more like I own something
- physical enjoyment of the packaging
- beautiful design
- relatively few technical requirements
- zero reliance on electricity (certain cases)
- ability to display ownership (badge theory?)
If there is only one point of overlap, as to the reasons I purchase media, why is this constantly being treated as a binary choice?
Downloading a book isn’t the same as buying it in a bookstore. Downloading a record isn’t the same as buying it in a record store. Watching a movie on my computer or store isn’t the same as seeing it in the theatre. Same with a concert vs a ‘live’ record.
The assumption that the consumption experience doesn’t come with its own set of purchase drivers is beyond counter-intuitive, but it’s apparently the accepted wisdom. So we have release windows, and absurd copy protection, and region locking - all of which damage the consumption experience, in the name of preserving the content.
How’s that going so far?
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