shortformblog:

Ever wonder why a McDonald’s hamburger doesn’t look as good at the restaurant as it does in the promotional products they shoot? Here’s a friendly Canadian McDonald’s marketing exec, Hope Bagozzi, to answer your question. (thanks Ad Age)

Really impressed by this branded content move. This is worth watching, even if you hate McDonald’s. Transparency done right.

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  12. diggers4 reblogged this from shortformblog and added:
    This is really pretty cool! Congrats...McDonald’s Canada for doing this.
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  20. bbbrad reblogged this from gifhound and added:
    Good for McDonalds. But come on duuuudes, turn on those comments and learn to moderate.

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