Content in a Networked Era
“Making content work in a networked era is going to be about living in the streams, consuming and producing alongside “customers.” Consuming to understand, producing to be relevant. Content creators are not going to get to dictate the cultural norms just because they can make their content available; they are still accountable to those who are trafficking content.”—
“Streams of Content, Limited Attention: The Flow of Information through Social Media”
The future of content is light through a prism - different presentation of the same information, depending on the angle / channel.
Personalization and targeting is your new bicycle.
7 notes
-
dayofthedreamweavers liked this
-
faithmight liked this
-
notational reblogged this from infoneer-pulse
-
infoneer-pulse reblogged this from attentionindustry
-
attentionindustry reblogged this from almostcool and added:
The future of content is light through a prism - different presentation of the same information, depending on the angle...
-
almostcool posted this
