#TOideaUP

Twitter doesn’t randomly generate community.  But it’s a serendipity machine, and that’s just as powerful.

Earlier this week, I made a short post, letting people know that I was interested in getting together over the holidays, to talk about new ideas.  I like new ideas, and I like excuses to see friends, so this was a pretty easy call for me.  My total expectation was to grab coffee with two or three people, have some interesting discussions, and have everyone walk away with a second perspective on an idea they’d been mulling over.

But, serendipity happened.

In the space of a couple hours, a hashtag was decided on #TOideaUP, things got a little more exciting to think about, and my good (and supportive, and generous) friend Satish at Jet Cooper was kind enough to offer their office space for the discussion.

A random suggestion turned into a fully fledged idea, thanks to a conversation platform, spare brain cycles from some seriously busy people, and an existing community that we have in Toronto.

TOideaUP is taking place at on December 29th at 6:00pm.  If you drop me an email at joncrowley@gmail.com, or hit me up on twitter (@joncrowley) I’d be happy to fill you in further.

The concept is simple: getting together to discuss, critique, expand and workshop ideas in a group setting.  We haven’t set a limit on what can be discussed, but based on the group that’s expressed interest, I expect we’ll hear a lot of stuff in the business / tech / marketing space.  I’d be ecstatic to hear some personal / social ideas, but I’m pretty much down for anything people are passionate about, and want to get (honest, fair) feedback on.

If you’re interested in coming, send me an email.  If you’d like some idea what I plan on talking about, I’m debating between the importance of the Object/Content divide in the future of marketing creative products, or strategy based on conceiving of people as Narrative Machines.  But I’m a bit of a theory guy.

December 29th.  At Jet Cooper (20 Maud St, Toronto, ON)  6:00pm, send me an email for further info, or just to discuss.

Because ideas are sexy.

[This post is subject to edits, updates and revisions]

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