Adidas | Max&Douglas
I love this, because it’s so simple. Everyone already knows what adidas makes and sells. But they can market the heritage, the history, of the longstanding brand.
Three stripes. You could find them anywhere. You could expand this concept to streets all over the world, and to the design of digital experiences as well.
Three stripes. Anywhere. It doesn’t even really need a tagline, because what it’s really communicating is the feeling of the image, old world, stable, real, dripping with history.
And the simple sign that Adidas belongs there, too. Beautiful.