(via Ad Agency Starts A Cheeky Liquor Brand, On Its Own) What I love about this is that it’s not just a brand launch, it’s positioned as a learning opportunity - the idea that to truly understand the realities of the client experience, you need to live more of the day to day decision making. Also, getting to see the ideal process, rather than having the creative vision not align with the client vision, has to be hugely inspirational for the Mother NY team.

(via Ad Agency Starts A Cheeky Liquor Brand, On Its Own)

What I love about this is that it’s not just a brand launch, it’s positioned as a learning opportunity - the idea that to truly understand the realities of the client experience, you need to live more of the day to day decision making.

Also, getting to see the ideal process, rather than having the creative vision not align with the client vision, has to be hugely inspirational for the Mother NY team.

fastcodesign.com

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  1. attentionindustry posted this

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