karenhurley:

Controversial advertising to promote safety while driving.

Don’t talk while he drives

Advertising Agency: Mudra Group, India
Executive Creative Director: Joono Simon

This, to be clear, is why I love advertising.

Find me another industry where you would be asked to horrify people for the greater good, in a way that gets them to actually consider changing behaviours they more or less refuse to think rationally about.

Driving actions isn’t the same as making friends. It’s more important.

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  1. theinspirationtheworldhandsyou reblogged this from karenhurley and added:
    I think this advert is one of the most eye catching and shocking adverts i have come across, it grabs your attention...
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    Controversial advertising to promote safety while driving. Don’t talk while driving. Advertising Agency: Mudra Group,...
  16. attentionindustry reblogged this from karenhurley and added:
    be clear, is why I love advertising. Find me another industry where you would be asked to horrify people for the greater...
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