yoannmichaux:

Sharpest details. Leica S2 with 37,5 million pixels. Leica Ads

This is a great example of an OOH concept that would work BETTER in digital. Imagine if the cursor on a website turned into a Leica branded zoomed-in frame, but only on the navigation / ad bar on the side, maintaining the sanctity of the content?

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    New Museum and Leica
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    Interesting if this was a campaign around media planning, or the backdrops were set up as part of the creative. Still a...
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    A
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