Facebook doesn’t care what your friends think about you. The above screenshot exists because a friend of mine (who graciously gave permission for me to share this) liked iTunes. However, iTunes is paying Facebook to show people that Taylor Swift has a new album. So what I get is a massive image of Taylor Swift’s RED, with my friend Randeep’s face in the corner. For a casual scroll through the newsfeed, this is Facebook name-dropping my buddy to get me to pay attention to Taylor. For my friend, this is Facebook basically intimating that he’s has the same taste in music as my pre-teen niece. This isn’t just a bad ad format. It’s actively user-hostile. This isn’t just Facebook mining your social graph to target an ad. This is Facebook bending the truth about what you like, to leverage your credibility for CPC ads.

Facebook doesn’t care what your friends think about you.

The above screenshot exists because a friend of mine (who graciously gave permission for me to share this) liked iTunes. However, iTunes is paying Facebook to show people that Taylor Swift has a new album. So what I get is a massive image of Taylor Swift’s RED, with my friend Randeep’s face in the corner.

For a casual scroll through the newsfeed, this is Facebook name-dropping my buddy to get me to pay attention to Taylor. For my friend, this is Facebook basically intimating that he’s has the same taste in music as my pre-teen niece.

This isn’t just a bad ad format. It’s actively user-hostile. This isn’t just Facebook mining your social graph to target an ad. This is Facebook bending the truth about what you like, to leverage your credibility for CPC ads.

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  1. attentionindustry posted this

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