3 requests for the digital strategist in your life.

If the universe wanted to make me truly happy (in a professional sense) three things would happen within the next year:

Facebook would launch an ecommerce element within the FB platform, or integrate an existing ecomm service into FB.
Near Field Communication (NFC) would become a standard inclusion in every smartphone.
Someone would develop a battery-friendly solution for constant location awareness in mobile devices, rather than check-in based solutions.

If I were to pick the three biggest missing pieces when I think about the next steps in digital experience design (hat tip to @ianbarnett for getting me to think about it in this way) it would be the above.

It’s too complex and nebulous to demonstrate moving from facebook engagement to conversions. We can do more with that level of scale.

There are too many authentication barriers to digital engagement in the physical world. NFC and smartphones could shift this heavily.

Location-awareness is different than check-ins. True awareness can create true serendipity. Any check-in process becomes arduous if used too often.

Hopefully, this lets you know what I want for Xmas.