Haha… Kat has a mom phone.
Honestly, the whole “devaluing things by associating them with mothers” trope is more than a bit tired. Not to mention foolish, given the purchasing power of women in many households.
Not to excuse this, but very often this problem boils down to demographic targeting. Applied socially, demographic targeting is essentially stereotyping, and everyone more or less agrees that it is negative. I seriously doubt the intention was to devalue, and even the Giz coverage focused more on the absurdity of gendering a phone.
Demographic targeting, much like contextual advertising, can be a bitch to pull off without sticking your foot in your metaphorical mouth.
