An Unfinished Post.
I’m an english lit geek. This informs my point of view on pretty much everything.
It’s taught me that people are stories. If you understand narrative, understanding people isn’t that much of a stretch.
This is probably why I think of marketing as being about plot points. Everything is a decision made by the storyteller (or the consumer) to communicate something about the character, the plot, the narrative they’ve constructed for themself.
Thinking of it this way, rather than use cases or demographics or badge theory, makes it a hell of a lot easier to plan around human behaviour.
We’re slaves to our stories, and it’s impossible for us to resist constructing them with ourselves in the lead.
[I never finished this, and started writing it weeks ago. I’m posting it now, rather than deleting this fragment.]
