Embedding part one of a video series as an ad?  Brilliant.  If I don’t want to see it, I hit pause.  If I don’t know about it, the audio gets me to scroll down.  If I like it, I can watch the whole thing without navigating away from the content I’m currently reading. It doesn’t hurt that it’s (another) blunt force documentary from Vice, which almost always guarantees my attention.

Embedding part one of a video series as an ad?  Brilliant.  If I don’t want to see it, I hit pause.  If I don’t know about it, the audio gets me to scroll down.  If I like it, I can watch the whole thing without navigating away from the content I’m currently reading.

It doesn’t hurt that it’s (another) blunt force documentary from Vice, which almost always guarantees my attention.

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  1. attentionindustry posted this

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