aaronwhite: infoneer-pulse:slantback: In Vast.com’s testing, Mad Libs style forms increased conversion across the board by 25-40%. (via LukeW | “Mad Libs” Style Form Increases Conversion 25-40%) Now that’s kinda clever! :) When I talk about the importance of narrative, THIS is what I’m talking about.  People react to stories, especially when they are part of the story being told.

aaronwhite:

infoneer-pulse:slantback:

In Vast.com’s testing, Mad Libs style forms increased conversion across the board by 25-40%. (via LukeW | “Mad Libs” Style Form Increases Conversion 25-40%)

Now that’s kinda clever! :)

When I talk about the importance of narrative, THIS is what I’m talking about.  People react to stories, especially when they are part of the story being told.

lukew.com

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