Supervillain Lessons #3: What’s wrong with Evil?
There’s never been a bad guy who had a serious problem with being called, evil, or insane, or mad. Mostly because people who have a big enough idea really couldn’t care less what you call them - especially if they have the stones to explain their vision of the endgame, and go make that thing happen.
Words that better describe what is commonly referred to as evil: misunderstood, game-changing, disruptive, unexpected, unstoppable, scary.
Google’s motto ‘Don’t Be Evil’ is infuriating for this reason. Don’t be evil equates to ‘Don’t Get Called Evil’ which essentially means ‘Don’t Scare Anyone’.
If you aren’t scaring anyone, what are you doing right?
