Short Version: Ancillary Revenue Streams.

I have no numbers to support this, but here’s the short version of my latest theory:

For every ancillary revenue stream (ad, etc) that interrupts or detracts from the experience of your product, there is a reduction in future users / customers that invalidates the profit from said ancillary revenue stream.

An example is pirated film downloads as a response to unskippable DVD adverts.

I have no proof. But it definitely feels like I’m on to something here.

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