catbird:

One day, not long from now, people will look back and this is what they’ll say:

“Can you believe how stupid we were back then? All we cared about was “pageviews, pageviews, pageviews;” full stop. And all the while, we never really gave much of a damn about the quality of those views— or of the person doing the viewing. I don’t know how we could have been so stupid. And for so long.”

Here’s hoping this applies to click rates, as well.  The scariest thing?  This is still a step up from the generation of media when guesstimated viewership / readership was literally the only metric that anyone cared about.

And those were apparently the good old days.

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  1. seanaes reblogged this from catbird
  2. conky reblogged this from soupsoup
  3. alesscurates reblogged this from timoni
  4. timoni reblogged this from catbird
  5. brianvan reblogged this from soupsoup and added:
    won’t make any money, though, because it’ll be something that’s...watered down that it’ll...
  6. soupsoup reblogged this from brianvan
  7. rachellehruska reblogged this from brianvan and added:
    happy. Brian Van finally contributes something substantial
  8. helenadagmar reblogged this from catbird
  9. attentionindustry reblogged this from catbird and added:
    applies to click rates, as well. The scariest thing? This...media when guesstimated...
  10. catbird posted this

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