Mark(Twain)eting
Theory: Mark Twain’s insistence that his autobiography not be published until a century after his death is marketing.
It is arguably the kind of marketing that wins awards.
In that it is creative, original, risky, and executed with a complete disregard for generating a result when it counts.
[Of course, in the situation the idea has been applied, it works perfectly - Twain didn’t need your money, and was well known for wanting to provide for future generations of his family. Most of your clients aren’t Mark Twain.]
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joncrowley reblogged this from attentionindustry and added:
Sometimes I blog more seriously.
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