Authenticity vs Transparency.

A common error I see online is the conflation of authenticity and transparency. In general, if I see someone using the two terms interchangeably, I assume they don’t understand either concept.

Transparency is a lack of obfuscation. To be transparent is to make information publicly available, to a significant (but not complete) degree.

Authenticity, as I define it, is predictability mixed with honesty. “Authentic” actions are those which wouldn’t surprise a fairly familiar observer, while “inauthentic” ones fall outside of the persona projected on the actor by outsiders.

Authenticity is a judgement based on assumptions without complete information, regardless of how popular a buzzword it has become. Transparency is an attempt to avoid mistaken assumptions, by providing enough information that people will understand your actions and motives.

This post owes a debt of inspiration to The Authenticity Hoax, which I finally hunkered down and read this weekend while cottaging. Highly recommended.

2 notes

Show

  1. attentionindustry posted this

Blog comments powered by Disqus