I’ve been intrigued lately by Devour. A fairly simple premise (curating web video so you don’t have to) isn’t enough to grab me, but the curation itself is well done. More importantly (to me) I find their advertising offerings intriguing, in their simplicity. The custom background option is a perfect example of (term lifted from PSFK) branded utility - it’s not an ad, it’s offering the opportunity for users who WISH to change the look of the site, to pick a branded alternative.  This is the polar opposite of invasive. Sticky video is an option I’m less sold on, not because it’s short on value, but because unless the approval process is stringent, it could cause the curation aspect to decline in user value. Anyway, check out Devour.  Curated videos, fun to watch, work great on my iPad as a bonus.

I’ve been intrigued lately by Devour.

A fairly simple premise (curating web video so you don’t have to) isn’t enough to grab me, but the curation itself is well done.

More importantly (to me) I find their advertising offerings intriguing, in their simplicity.

The custom background option is a perfect example of (term lifted from PSFK) branded utility - it’s not an ad, it’s offering the opportunity for users who WISH to change the look of the site, to pick a branded alternative.  This is the polar opposite of invasive.

Sticky video is an option I’m less sold on, not because it’s short on value, but because unless the approval process is stringent, it could cause the curation aspect to decline in user value.

Anyway, check out Devour.  Curated videos, fun to watch, work great on my iPad as a bonus.

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  1. attentionindustry posted this

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