The Phoenix Checklist
The clarity, the purpose, and the encouragement of tangential thinking are just beautiful here.
It’s not ‘this is how it’s done’ but instead ‘this is how you figure out how to do it’.
I’m going to work on applying this to my own process, personally and professionally.
Gizmodo: New Verizon ad campaign emasculates the Palm Pre, says it's the perfect phone for moms
Haha… Kat has a mom phone.
Honestly, the whole “devaluing things by associating them with mothers” trope is more than a bit tired. Not to mention foolish, given the purchasing power of women in many households.
Not to excuse this, but very often this problem boils down to demographic targeting. Applied socially, demographic targeting is essentially stereotyping, and everyone more or less agrees that it is negative. I seriously doubt the intention was to devalue, and even the Giz coverage focused more on the absurdity of gendering a phone.
Demographic targeting, much like contextual advertising, can be a bitch to pull off without sticking your foot in your metaphorical mouth.
DRAFT VERSION - White Flight in Networked Publics? How Race and Class Shaped American Teen Engagement with MySpace and Facebook
If you care about marketing, social networks, and how we interact online, you should be reading everything danah boyd does.
NYT: Apple’s Game Changer, Downloading Now
I’ve been saying for the last couple of years that the future of computing is either in the living room or the pocket.
Apple’s got the lead on the pocket, and Microsoft has the lead on the living room.
How much time do you spend at home these days?
Google Sucks at New.
(Re-published today on the Maisonneuve blog.)
PSFK: Over 1,200 NYC Trash Cubes Sold
Because design matters more than content, far more often than you’d like to admit.
