The tech giant has signed an extensive partnership with Foursquare, maker of the seminal mobile app that lets users broadcast their location across the internet, while also giving them site-specific tips and deals. The deal gives Microsoft access to Foursquare users’ physical movements and preferences among real-world shops, restaurants, bars, and the like. Using this data, the company can personalize search results — and better target ads — on its Bing search engine.
But that’s only the beginning.
The arrangement is Microsoft’s way of matching recent efforts by Google, Facebook, and others to harness location and use it to enhance web and mobile services. As the world grows increasingly mobile in its computing — and advertisers grow increasingly demanding about how they target prospects — the giants of the net are intent on tailing people around town. Google captures location through its Android phones and various mobile apps, while Facebook includes a Foursquare-like service within its ubiquitous social network. With this deal, Microsoft gets extensive access to Foursquare’s brand new tracking system — which actively monitors users’ locations, instead of requiring them to manually check in — as well as its massive database of location information.
I do a lot of longform writing, something tumblr’s interface, and general feel, doesn’t align very well to.
So, if you’re interested in finding that stuff, including work, life, and culture writing, you can find it at www.joncrowley.ca
(This has been a short housekeeping note. Feel free to ignore.)
This goes for longform writing about communications, digital marketing, tech, and culture, too.
I’ll still be active here with a semi-consistent stream of links, reblogs, etc.